As a newcomer to the elusive and grueling Baja races, Jesse has proven himself as a formidable competitor, most recently finishing in the top five. He and his team of builders constructed a radically engineered trophy truck, in which he has competed alongside legendary racers. In his spare time, Jesse pursues his passion: off-road desert racing. Since its inception, the foundation has raised hundreds of thousands of dollars, improving the lives of students and teachers by providing them with the tools to learn a valuable new skill. In 2009, Jesse founded the Long Beach Education Foundation, which brings much-needed funds to the city’s Industrial Arts program.
Jesse is also active in various philanthropic activities. Every inch of his custom bikes and cars are stamped with Jesse’s signature work. The iconic logo is now recognized around the world. Jesse built his shop from the ground up and through nothing more than hard work and dedication, turning it into the phenomenon it is today. It started with Jesse simply doing what he loved: building motorcycles in his mom’s garage.
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Jesse grinding a bike But long before any of these TV gigs or stardom, Jesse founded West Coast Choppers. This two-hour documentary took Jesse to Israel in the fall of 2009 where he apprenticed with Uri Hofi, considered one of the world’s best blacksmiths. Jesse’s third feature was recently released on The History Channel, entitled, Jesse James: Blacksmith. Both features aired on Discovery in 2006. Through a non-partisan, apolitical lens, the show highlighted the brave efforts of wartime mechanics who risk their lives daily. Jesse traveled to Iraq for a first-hand look inside the war and documented his experience in the feature Iraq Confidential with Jesse James. In his first released title, History of the Chopper, he pays tribute to his bike-building heroes and, for the first time ever in the industry, shed light on the African-American bike builders that were often ignored by most media. Jesse soon thereafter established Payupsucker Productions, his own production company, in order to share the stories he wanted to tell. From flying cars to lawn mowing Mustangs, Jesse continued to create mind-blowing vehicles that kept this show at the top of the ratings for six years. Week after week, eager fans watched Jesse accomplish the impossible. Jesse established a loyal following who would soon tune in for 85 episodes to watch ‘the anti-host’ on the international television hit, Monster Garage, which he produced and starred in. Motorcycle Mania II and III soon followed and, unknowingly, a new genre of reality TV was created. Surprisingly, this peek into his life became one of the highest rated shows in the network’s history. In 2000, Jesse was the subject of Motorcycle Mania, a groundbreaking Discovery Channel special, chronicling his everyday life as a motorcycle builder.
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